. >> reporter: the panera mom is educated, has children and is worried about the economy. and you can find her across northern virginia. >> i think a lot of women are looking for humanitarian issues and abortion rights and things like that. but i personally am looking for more business issues in this economy. >> reporter: they're women like virginia debole. >> i want her to be able to have social security and all of the supports of the economy. i want our country to be able to afford that. i just want her to have successful life. >> reporter: diane novinjer is concerned about health care and the future for 7-year-old ann marie. >> i want her to be able to get a job, buy a house, go to college, not struggle. >> reporter: it is the undecided panera moms that the candidates want and need. like zara safar. a mother of a 2-year-old. >> i'm real confused right now. last time four years ago was obama. now we still debating who it will be. >> reporter: this entire table of panera moms has already chosen their candidate, and their decision is split. the question now is which loudou